Bold, urban design for a modern Lankan eatery

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Arrack London

Modern Lankan Eatery | London UK

Client Overview

Arrack is a bold Sri Lankan restaurant in London’s Marylebone, offering authentic curries, island cocktails, and street-style bites — alongside an online shop selling Ceylon Arrack spirits to customers across the UK.

Restaurant website with e-commerce shop launched
Online table reservation system fully integrated
SEO foundations built for London dining searches

Project Brief / Background

Arrack approached Realup to build a vibrant, full-featured website that captures their bold Sri Lankan identity while serving two core functions — driving restaurant footfall in London and enabling direct online sales of Ceylon Arrack spirits to customers across the UK.

Goals

Launch a dynamic restaurant website with integrated e-commerce shop
Drive table reservations and takeaway orders through the site
Build SEO visibility for Sri Lankan restaurant searches in London
Challenges

Combining restaurant branding with a compliant alcohol e-commerce shop in one platform
Capturing Arrack's bold, energetic Sri Lankan identity through web design
Standing out in London's highly competitive restaurant and dining market
Meeting UK alcohol retail regulations within the online shop framework

Project Strategy

Our strategy focused on building a bold, high-energy digital experience that reflects the Arrack brand — vibrant, unapologetically Sri Lankan, and rooted in London culture — while delivering real commercial outcomes through reservations and online spirit sales.

We designed and built a multi-functional website that blends immersive storytelling with practical conversion tools. Every section — from the menu to the shop — was crafted to engage visitors and drive action. Alongside the build, we established targeted local SEO foundations to grow Arrack’s organic visibility across London’s competitive dining searches.

Branding & Design – Developed a bold, vibrant visual identity reflecting Arrack's energetic Sri Lankan street-food culture and London dining personality.
Website Development – Built a fully responsive, multi-functional website integrating the restaurant menu, takeaway ordering, cocktail menu, table reservations via SevenRooms, and a compliant e-commerce shop for Ceylon Arrack spirits.
SEO Foundations – Local keyword research, optimised page content, metadata, blog setup, and structured data targeting "Sri Lankan restaurant London" and related searches.
Analytics Integration – Google Analytics and conversion tracking configured to monitor traffic, reservations, shop orders, and user behaviour across all key pages.

What We Delivered

Fully responsive restaurant website with immersive brand design (desktop + mobile)
Online e-commerce shop for Ceylon Arrack spirits with UK-compliant purchase flow
SevenRooms table reservation system integrated seamlessly into the website
Takeaway ordering and cocktail menu pages built and live
SEO-optimised pages and blog setup targeting Sri Lankan restaurant and arrack spirit searches in London

Early Results & Launch Impact

Successful full website launch with restaurant, shop, menu, and reservations all live from day one
E-commerce shop activated, enabling direct-to-consumer sales of Ceylon Arrack spirits across the UK
Table reservation system live via SevenRooms integration, driving bookings from launch
Positive early engagement with strong mobile user experience across restaurant and shop sections
Indexed and ranking for early targeted keywords including Sri Lankan restaurant and dining searches in London
Social media channels (Instagram, Facebook, TikTok) aligned with website launch, amplifying brand reach from day one
Client Review
"Realup brought the Arrack brand to life online in a way that truly captures who we are — bold, vibrant, and unapologetically Sri Lankan. The website, shop, and reservation system all work seamlessly together. From design to delivery, the team was professional, creative, and genuinely invested in our success." — Arrack Restaurant, London