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Authentic Sri Lankan grocery ecommerce for UK

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UKCeylon

Authentic Sri Lankan Grocery E-commerce | UK

Client Overview

UKCeylon is the UK’s premier online Sri Lankan grocery store, serving the vibrant South Asian diaspora with authentic ingredients, fresh produce, and beloved household brands from Sri Lanka and across South Asia.

Brand-new e-commerce platform launched successfully
Mobile-first shopping experience designed
Strong SEO foundations and campaigns set up for growth

Project Brief / Background

UKCeylon approached us to launch their new online grocery store for the Sri Lankan community in the UK. Their vision was to create a trusted platform where customers could easily find authentic Sri Lankan products, with a smooth online shopping experience from desktop to mobile.

Goals

Build a modern e-commerce website from scratch
Design a brand identity aligned with Sri Lankan heritage
Establish SEO and digital campaigns for initial brand awareness
Challenges

No online presence or established traffic
Need to build trust and awareness in a competitive grocery market
Designing a scalable website to handle growth
Optimising user journey for first-time customers

Project Strategy

Our approach focused on launching strong and building long-term growth foundations. We combined design, technology, and marketing to ensure UKCeylon could grow steadily in a competitive market.

From day one, the goal was to build a scalable digital presence—not just a website. We created a brand identity that connects with the Sri Lankan community, developed a fast mobile-first platform, and set up SEO and marketing foundations to drive traffic, build trust, and encourage loyal customers.

Branding & Design – created a modern, authentic visual identity with a clean e-commerce design.
Website Development – responsive, mobile-first platform with streamlined checkout.
SEO Foundations – keyword research, optimised product descriptions, metadata, and blog setup.
Digital Marketing Setup – Google Ads, Facebook campaigns, and retargeting strategy to build awareness.
Analytics Integration – set up Google Analytics and tracking pixels for performance monitoring.

What We Delivered

Fully responsive e-commerce website (desktop + mobile)
SEO-friendly architecture and optimised product categories
Content strategy to target “Sri Lankan groceries in UK” searches
Paid campaigns setup for launch (Google + social media)
Analytics dashboard for ongoing monitoring

Early Results & Launch Impact

Successful website launch with 100+ products listed
Positive user feedback on mobile experience
Indexed and ranking for early keywords (foundation for SEO growth)
First campaigns delivered clicks and initial customer acquisition
Client Review
“RealUpGlobal helped us bring UKCeylon to life. From branding to launch campaigns, everything was handled professionally. We now have a strong foundation to grow our online store.” — Kalai, UKCeylon