Arrack London
Modern Lankan Eatery | London UK
Client Overview
Arrack London is a bold, urban-style modern Lankan eatery bringing the vibrant flavors of Sri Lanka to London’s competitive dining scene, targeting trend-conscious millennials and Gen Z food enthusiasts.
Project Objective
Design and develop a sleek, mobile-first website that reflects the restaurant’s urban branding, attracts a younger demographic, and drives table reservations while showcasing authentic Sri Lankan cuisine.
Technical Implementation
Platform
Custom WordPress with WooCommerce integration
Features
OpenTable reservation system, Instagram feed integration, mobile-optimized menu
Performance
2.1s page load time, 95% mobile optimization score
Integrations
Google Analytics, social media APIs, email marketing automation
Challenges & Solutions
Challenge
Stand out in London's saturated restaurant market with 15,000+ dining establishments Solution: Implemented bold typography, high-contrast color schemes, and immersive food photography
Challenge
78% of restaurant searches happen on mobile devices Solution: Mobile-first responsive design with touch-optimised reservation flow
Challenge
Convert website visitors to actual diners Solution: Strategic CTA placement with 3-click reservation process
Results & Impact
42% increase in online reservations within 3 months
65% mobile traffic with 4.2s average session duration
28% boost in social media followers through integrated feeds
Client Testimonial: "The website perfectly captures our vibe - it's exactly what we envisioned for our London launch" - Arrack London Owner